Example Objectives for Sales and Marketing


19 examples of typical Sales and Marketing objectives from real clients just like you for you to modify copy and paste, with explanations.

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Want help writing objectives? Get my ‘quick start sheet’ packed full of typical example objectives from people just like you. Make sure you have SMART objectivesSMART goals and SMART targets. All you need to do is make any necessary modifications then just copy and paste them into your own objectives.

Specific Problems for Marketing People in Writing Objectives

Very often marketing people start using ‘marketing speak’ in their objectives. They use woolly vague ‘motherhood and apple pie’ type phrases. They talk about ‘increasing brand awareness’ and ‘market penetration’. These things need to be defined clearly. You will discover how to do that in the real objectives examples in my ‘Objectives Quick Start Sheet for Sales and Marketing’.

Sometimes the problems with the way these are written only become clear when you are facing your annual review and realize you can’t really tell whether you have met your targets.

This Quick Start Sheet gives you better alternatives that you can easily adapt to your personal objectives, making your working life a whole lot easier to manage.


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