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Specific Problems for Marketing People in Writing Objectives
Very often marketing people start using ‘marketing speak’ in their objectives. They use woolly vague ‘motherhood and apple pie’ type phrases. They talk about ‘increasing brand awareness’ and ‘market penetration’. These things need to be defined clearly. You will discover how to do that in the real objectives examples in my ‘Objectives Quick Start Sheet for Sales and Marketing’.
Sometimes the problems with the way these are written only become clear when you are facing your annual review and realize you can’t really tell whether you have met your targets.
This Quick Start Sheet gives you better alternatives that you can easily adapt to your personal objectives, making your working life a whole lot easier to manage.